华美公司 (HMI) 首席执行官黄旺在 2019年 第二季度业绩 - 盈利电话会议记录

[机器翻译] 电话会议 · 2019年08月20日 · 201 次阅读 · 华米科技

Huami Corporation (NYSE:HMI) Q2 2019 Results Earnings Conference Call August 19, 2019 9:00 AM ET

华美公司(纽约证券交易所代码:[HMI])2019年第二季度业绩收益电话会议2019年8月19日美国东部时间上午9:00

公司参与者

Grace Zhang - Director, Investor Relations
Huang Wang - Chairman and CEO
David Cui - Chief Financial Officer
Mike Yeung - Chief Operating Officer

  • Grace Zhang - 投资者关系总监
  • 黄望 - 董事长兼首席执行官
  • David Cui - 首席财务官
  • Mike Yeung - 首席运营官

电话会议参与者

Kyna Wong - Credit Suisse
Xudong Chen - CICC
Arthur Lai - Citi
Joy Wei - 86 Research

  • Kyna Wong - 瑞士信贷
  • 陈旭东 - 中金公司
  • 亚瑟莱 - 花旗
  • Joy Wei - 86研究

会议主持员

Hello, ladies and gentlemen. Thank you for standing by for Huami Corporation’s Second Quarter 2019 Earnings Conference Call. At this time, all participants are in listen-only mode. Today’s conference call is being recorded. [Operator Instructions]
I will now turn the call over to your host, Ms. Grace Zhang, Director of Investor Relations for the company. Please go ahead, Grace.

你好,女士们,先生们。 感谢您支持华美公司2019年第二季度收益电话会议。 此时,所有参与者都处于只听模式。 今天的电话会议正在录制中。 [操作说明]

我现在将把这个电话转给你的主人,公司投资者关系总监Grace Zhang女士。 请继续,格蕾丝。

Grace Zhang

Hello, everyone. And welcome to Huami Corporation’s second quarter 2019 earnings conference call. The company’s financial and operating results were issued in a press release via newswire services earlier today and are posted online. You can also view the earnings press release and the slides to which we will refer on this call by visiting the IR section of the company’s website at, www.huami.com/investor.
Participating in today’s call are Mr. Wang Huang, our Chairman of the Board of Directors and Chief Executive Officer; and Mr. David Cui, our Chief Financial Officer. The company’s management will begin with prepared remarks and the call will conclude with a Q&A session. Mr. Mike Yeung, our Chief Operating Officer, will join us for the Q&A session.
Before we continue, please note that today’s discussion will contain forward-looking statements made under the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995.
Forward-looking statements involve inherent risks and uncertainties. As such, the company’s actual results may be materially different from the views expressed today. Further information regarding these and other risks and uncertainties is included in the company’s annual report on Form 20-F for the fiscal year ended December 31, 2018 and other filings as filed with the U.S. Securities and Exchange Commission. The company does not assume any obligation to update any forward-looking statements except as required under applicable law.
Please also note that Huami’s earnings press release and this conference call include discussions of unaudited GAAP financial information, as well as unaudited non-GAAP financial measures. Huami’s press release contains a reconciliation of the unaudited non-GAAP measures to the unaudited most directly comparable GAAP measures.
I will now turn the call over to our CEO, Mr. Wang Huang, please go ahead.

大家好。并欢迎华美公司2019年第二季度财报电话会议。该公司的财务和经营业绩于今天早些时候通过新闻专线服务发布,并在网上发布。您还可以访问公司网站www.huami.com/investor的IR部分查看收益新闻稿以及我们将在此电话中提及的幻灯片。

参加今天的电话会议的是董事会主席兼首席执行官王煌先生;和我们的首席财务官David Cui先生。公司的管理层将从准备好的评论开始,电话会议将以问答环节结束。我们的首席运营官Mike Yeung先生将加入我们的问答环节。

在我们继续之前,请注意今天的讨论将包含根据1995年美国私人证券诉讼改革法案的安全港条款作出的前瞻性陈述。

前瞻性陈述涉及固有风险和不确定性。因此,公司的实际结果可能与今天表达的观点存在重大差异。有关这些风险和不确定性的更多信息包含在公司截至2018年12月31日的财政年度的20-F表格年度报告以及向美国证券交易委员会提交的其他文件中。除适用法律要求外,公司不承担更新任何前瞻性陈述的义务。

另请注意,Huami的收益新闻稿和本次电话会议包括讨论未经审计的GAAP财务信息以及未经审计的非GAAP财务指标。 Huami的新闻稿包含未经审计的非GAAP指标与未经审计的最直接可比的GAAP指标的对账。

我现在将电话转给我们的CEO王黄先生,请继续。

黄王

Hello, everyone. Thank you for joining our earnings conference call today. Solid topline revenue growth and strong profitability continued in the second quarter, as our brand, product lines, footprint and strategic initiatives, all continued to develop and expand globally.
Our second quarter revenue was RMB1.0 billion, which represents a 36.6% increase compared to second quarter 2018. Our revenue performance was driven by the extremely successful second quarter launch of the Mi-Band 4.
In addition, sales of Amazfit branded smartwatches continued to perform well with our self-branded line now ranking fifth globally in shipments, according to a recent public research report. Furthermore, our overseas expansion is in line with our strategy and expectations. Approximately half of our products were shipped overseas, during the first half of 2019.
Mi-Band 4 was launched in the second quarter and it quickly became a blockbuster, with the best sales momentum among all generations of the Mi-Bands. Its global shipment volume exceeded one million units within eight days. The features of Mi-Band 4 are improved significantly from previous versions.
The NFC version of Mi-Band 4 is the first version of Mi-Bands to have Xiao’ai, the intelligent voice assistant of Xiaomi IoT ecosystem, installed. We will continue to work closely with Xiaomi on new product releases, to replicate the success we have had with each version of the Mi-Bands. We are confident in the strong market appeal of the Mi-Bands going forward.
Our long-term plans with Xiaomi and the popular Mi-Band product line remain unchanged. We look forward to developing and producing future generations of the Mi-Band, including variants targeting different global market segments and customer profiles.
In the second quarter, we continued to expand and diversify our Amazfit product lines. In late June and July, we launched multiple smartwatch products with various functionalities designed for different customer demands.
To name a few, we launched our second-generation smartwatch, Amazfit Nexo, in June. It is a full-function smartwatch with an Esim communication feature. We also introduced our brand-new watch series, Amazfit GTR, which is designed to target a new growing market segment. While it has the look-and-feel of a traditional watch, the GTR is integrated with smartwatch, as well as powerful sports functionalities.
In addition, we launched the Amazfit Bip Lite and Amazfit Verge Lite smartwatches. Their smart-light functionalities, long battery life and competitive price make them ideal choices for first time smartwatch users.
Our brand-new ECG version smartwatch targets the fast-rising wearable health tech market. We now have a dedicated healthcare team, responsible for the research and development of our wearable health tech products and services, in addition to the analysis and integration of the biometric datasets.
This team includes health care professionals and accredited experts from leading institutions with specializations in cardiovascular health and chronic disease management. We also provide selected healthcare services to our smartwatch users with both complimentary and premium packages.

大家好。感谢您今天加入我们的收益电话会议。随着我们的品牌,产品线,足迹和战略计划在全球范围内持续发展和扩展,第二季度收入增长稳健,盈利能力持续强劲。

我们的第二季度收入为人民币10亿元,与2018年第二季度相比增长了36.6%。我们的收入表现是由Mi-Band 4第二季度非常成功推出的。

此外,根据最近的公开研究报告,Amazfit品牌智能手表的销售继续表现良好,我们的自有品牌产品目前在全球出货量排名第五。此外,我们的海外扩张符合我们的策略和期望。在2019年上半年,我们约有一半的产品被运往海外。

Mi-Band 4在第二季度推出,并迅速成为重磅炸弹,在所有Mi-Bands中具有最佳销售势头。其八天内的全球出货量超过100万台。与以前的版本相比,Mi-Band 4的功能得到了显着改善。

Mi-Band 4的NFC版本是Mi-Bands的第一个版本,安装了小米物联网生态系统的智能语音助手小艾。我们将继续与小米密切合作,推出新产品,以复制我们对每个版本的Mi-Bands所取得的成功。我们对未来Mi-Bands强大的市场吸引力充满信心。

我们与小米和流行的Mi-Band产品线的长期计划保持不变。我们期待开发和生产未来的Mi-Band,包括针对不同全球细分市场和客户档案的变体。

在第二季度,我们继续扩展和多样化我们的Amazfit产品线。在6月底和7月,我们推出了多种智能手表产品,其功能多样,可满足不同客户的需求。

仅举几例,我们在6月推出了第二代智能手表Amazfit Nexo。它是一款具有Esim通信功能的全功能智能手表。我们还推出了全新的手表系列Amazfit GTR,旨在瞄准新兴市场。虽然它具有传统手表的外观,但GTR与智能手表以及强大的运动功能相结合。

此外,我们还推出了Amazfit Bip Lite和Amazfit Verge Lite智能手表。其智能照明功能,超长电池寿命和极具竞争力的价格使其成为首次使用智能手表的理想选择。

我们全新的ECG版智能手表瞄准快速增长的可穿戴健康技术市场。我们现在拥有一支专门的医疗团队,除了分析和整合生物识别数据集外,还负责可穿戴健康技术产品和服务的研发。

该团队包括医疗保健专业人员和来自领先机构的认证专家,他们专注于心血管健康和慢性病管理。我们还为智能手表用户提供精选的医疗保健服务,包括免费和高级套餐。

In addition to launching smartwatch products targeting different customer segments, we continued to enhance our IoT life scenario capabilities. For example, the NFC functionality in our smart wearable devices allows users to facilitate a number of common daily activities including, public transportation access, select community space access and smart car ignition, among others.
We also entered into a strategic partnership with Tencent Cloud. As part of the partnership, selected Amazfit products will have the capability to install applications like QQ music, QQ and Tencent translation.
A significant technology achievement in the second quarter included incorporating with -- incorporating our self-developed AI chip, Huangshan No. 1 into our healthcare-focused smartwatch product line. Health tech enabled smart wearables are a rapidly advancing trend and our breakthrough technology enables critical real-time applications for non-prescription ECG measurement and 24 hours/ seven-day arrhythmia monitoring.
We have received very positive customer feedback on our latest products from our customers. These products and the technology powering them, create a concrete foundation for our continued leadership in the development of advanced products in the smart wearables industry.
With our growth strategies firmly in place, we will continue to expand our global sales channels and brand recognition, move forward our cooperation with Timex on product development, launch more Amazfit new products and further invest in R&D capabilities.
We have full confidence that our competitive new products and well-established product lines will drive appreciable growth for the second half 2019. We expect a much stronger revenue growth in the third quarter, approximately 52.6% to 55.4%, compared with Q3 2018, as indicated in our earnings release guidance.
Thank you again for joining today. I will now turn the call over to our CFO, David Cui.

除了推出针对不同客户群的智能手表产品外,我们还继续增强物联网生活场景功能。例如,我们的智能可穿戴设备中的NFC功能允许用户促进许多常见的日常活动,包括公共交通访问,选择社区空间访问和智能汽车点火等。

我们还与腾讯云建立了战略合作伙伴关系。作为合作伙伴关系的一部分,选定的Amazfit产品将能够安装QQ音乐,QQ和腾讯翻译等应用程序。

第二季度的一项重大技术成就包括 - 将我们自行开发的AI芯片黄山1号纳入我们专注于医疗保健的智能手表产品线。健康技术使智能可穿戴设备成为一种快速发展的趋势,我们的突破性技术可实现非处方ECG测量和24小时/七天心律失常监测的关键实时应用。

我们收到了来自客户的最新产品的非常积极的客户反馈。这些产品和为其提供动力的技术为我们在智能可穿戴设备行业开发先进产品的持续领导奠定了坚实的基础。

随着我们的增长战略的到位,我们将继续扩大我们的全球销售渠道和品牌知名度,推进与Timex在产品开发方面的合作,推出更多Amazfit新产品,并进一步投资研发能力。

我们充满信心,我们具有竞争力的新产品和完善的产品线将在2019年下半年带来可观的增长。我们预计第三季度的收入增长将大幅增长,与2018年第三季度相比,增长率约为52.6%至55.4%,在我们的收益发布指南中指出。

再次感谢您今天加入。我现在将把这个电话转给我们的首席财务官David Cui。

David Cui

Thank you, Wang. Robust revenue growth momentum continued in the second quarter, increasing 36.6% year-over-year, as the company benefitted from strong global unit sales, particularly with the newly launched Mi-Band 4.
During the quarter, we shipped 8.3 million total units, up 53.7% from the same period last year. We believe this topline growth momentum is sustainable and has the potential to continue improving.
In addition to the products which we already launched earlier this year, we will soon launch more Amazfit new products with various functionalities in the next quarters. These new product releases demonstrate Huami’s commitment to the needs of global smart wearable consumers and give us the confidence to continue delivering value to our shareholders in the second half of 2019, as Wang mentioned earlier. We will continue to benefit from our expanding overall brand recognition as we enhance our products and services and continue to penetrate global markets.
Also during the second quarter, we continued to make strategic investments in our R&D capabilities, including strengthening our algorithm and cloud services capabilities, in addition to streamlining product development, testing and supply chain management for new launches, all in an effort to ensure we remain on the cutting edge of smart wearable technology.
We also continued to make investments to our brand value, by increasing our marketing efforts to promote broader awareness and adoption of our self-branded products. We are confident these investments, along with strong alliances, operational efficiency and a growing global footprint, will help ensure our healthy growth and solid financial performance in both the short- and long-term.
Mindful of the length of this call, I will highlight the key financial measures for the second quarter 2019 and encourage you to refer to our earnings press release for further details regarding our financial results.
Now, here are some of the highlights of our strong second quarter. Revenues increased by 36.6% to RMB1.04 billion from RMB760.1 million for the second quarter of 2018, exceeding the guidance we provided to the market.
Gross profit increased significantly by 40.8% to RMB277.3 million from RMB196.9 million for the second quarter of 2018. Our gross margin of 26.7% reflected a sizeable improvement from our gross margin of 25.9% for the second quarter of 2018.
The increase, aside from economies of scale, was driven by our continued improvement in supply chain management. Strong supply chain management has always been a hallmark of our operations and we are continually working to find ways to make it even better.
In 2018, we consolidated and streamlined our logistics and supply network activities by establishing a dedicated supply chain management global headquarter in Shenzhen. Here, all relevant teams are under one roof. The ease and speed of communication among teams and with the suppliers and manufacture contractors has further improved our operational efficiency.

谢谢你,王。第二季度收入增长势头强劲,同比增长36.6%,因公司受益于强劲的全球销量,尤其是新推出的Mi-Band 4。

本季度,我们总出货量为830万台,比去年同期增长53.7%。我们认为这种增长势头是可持续的,并且有可能继续改善。

除了我们今年早些时候推出的产品外,我们很快将在未来几个季度推出更多具有各种功能的Amazfit新产品。这些新产品发布证明了Huami对全球智能可穿戴消费者需求的承诺,并让我们有信心在2019年下半年继续为我们的股东创造价值,正如Wang先前提到的那样。随着我们改进产品和服务并继续渗透全球市场,我们将继续受益于我们不断扩大的整体品牌认知度。

同样在第二季度,我们继续对我们的研发能力进行战略投资,包括加强我们的算法和云服务能力,以及简化新产品的产品开发,测试和供应链管理,以确保我们保持处于智能可穿戴技术的最前沿。

我们还通过加大营销力度,促进对自有品牌产品的广泛认知和采用,继续对我们的品牌价值进行投资。我们相信这些投资,强大的联盟,运营效率和不断增长的全球足迹,将有助于确保我们在短期和长期的健康增长和稳健的财务业绩。

考虑到此次通话的时间长短,我将重点介绍2019年第二季度的主要财务指标,并鼓励您参考我们的财报新闻稿,了解有关我们财务业绩的更多详情。

现在,这是我们强劲的第二季度的一些亮点。收入由2018年第二季度的人民币760.1百万元增加36.6%至人民币10.4亿元,超出我们向市场提供的指引。

毛利从2018年第二季度的人民币196.9百万元大幅增加40.8%至人民币277.3百万元。我们的毛利率为26.7%,与我们2018年第二季度的毛利率25.9%相比有显着改善。

除了规模经济之外,我们在供应链管理方面的持续改进推动了这一增长。强大的供应链管理一直是我们运营的标志,我们不断努力寻找使其更好的方法。

2018年,我们通过在深圳建立专门的供应链管理全球总部,巩固和简化了我们的物流和供应网络活动。在这里,所有相关团队都在同一个屋檐下。团队之间以及与供应商和制造商之间沟通的便捷性和速度进一步提高了我们的运营效率。

Now, moving on to expenses. Total operating expenses increased by 89.2% to RMB185.2 million from RMB97.9 million for the second quarter of 2018, reflecting our investment strategy in R&D, branding and marketing channels for long-term returns.
Research and development expenses increased by 111.4% to RMB93.8 million from RMB44.4 million for the second quarter of 2018, primarily due to an increase in personnel-related expenses and a rise in intermediate test expenses as several new pipeline products were undergoing rigorous testing.
General and administrative expenses increased to RMB51.0 million from RMB32.8 million for the second quarter of 2018. This increase is in line with the growth of the company.
As our total revenues and volume of products sold have continued to increase, our selling and marketing expenses have naturally also increased. Selling and marketing expenses increased by 95.2% to RMB40.4 million from RMB20.7 million for the second quarter of 2018, as we intensified our promotion efforts for self-branded products. We also expanded our sales and marketing team to boost our sales efforts globally.
Our income before income tax was RMB101.3 million, compared with RMB101.4 million for the second quarter of 2018.
The GAAP Net income attributable to the company increased to RMB89.4 million, compared with RMB85.5 million for the second quarter of 2018.
Net income attributable to ordinary shareholders of the company increased to RMB89.2 million.
Moving down the P&L. Basic and diluted net income per ADS attributable to ordinary shareholders of Huami Corporation was RMB1.46 and RMB1.39, respectively. As a reminder, each ADS represents four Class A ordinary shares.
Next, Adjusted net income attributable to Huami Corporation increased to RMB111.7 million from RMB101.6 million for Q2 2018.
Finally, adjusted basic and diluted net income per ADS attributable to ordinary shareholders of Huami Corporation was RMB1.83 and RMB1.73, respectively.
Relating to cash, as of June 30, 2019, the company had cash and cash equivalents of RMB1.45 billion, compared with RMB1.44 billion as of December 31, 2018.
And now to our outlook, looking ahead to the third quarter of 2019, management currently expects net revenues to be between RMB1.64 billion and RMB1.67 billion, which would represent an increase of approximately 52.6% to 55.4% from RMB1.07 billion for the third quarter of 2018.
This concludes our prepared remarks. We will now open the call to questions. Operator, please go ahead.

现在,继续开支。经营费用总额由2018年第二季度的人民币97.9百万元增加89.2%至人民币185.2百万元,反映了我们在研发,品牌推广和长期回报营销渠道方面的投资策略。

研发费用由2018年第二季度的人民币44.4百万元增加111.4%至人民币93.8百万元,主要是由于人员相关费用增加以及中间测试费用增加,因为几个新的管道产品正在严格审核测试。

一般管理费用从2018年第二季度的人民币32.8百万元增加至人民币51.0百万元。这一增长与公司的增长一致。

由于我们的总收入和销售产品数量持续增加,我们的销售和营销费用自然也增加了。由于我们加强了对自有品牌产品的推广力度,销售和营销费用从2018年第二季度的人民币20.7百万元增加了95.2%至人民币40.4百万元。我们还扩大了销售和营销团队,以促进我们在全球的销售工作。

我们的所得税前收入为人民币101.3百万元,而2018年第二季度为人民币101.4百万元。

公认的归属于公司的GAAP净利润增加至人民币89.4百万元,而2018年第二季度为人民币85.5百万元。

归属于公司普通股股东的净利润增加至人民币89.2百万元。

向下移动损益表。归属于华美公司普通股股东的每股美国存托凭证的基本及摊薄净收益分别为人民币1.46元及人民币1.39元。提醒一下,每个ADS代表四个A类普通股。

其次,归属于华美公司的调整后净利润由2018年第二季度的人民币101.6百万元增加至人民币111.7百万元。

最后,归属于华美公司普通股股东的每股美国存托凭证的调整后基本和摊薄净收益分别为人民币1.83元和人民币1.73元。

与现金相关,截至2019年6月30日,公司的现金及现金等价物为人民币14.5亿元,而截至2018年12月31日为人民币14.4亿元。

现在看来,展望2019年第三季度,管理层目前预计净收入在人民币16.4亿元至人民币16.7亿元之间,比人民币10.7亿元增加约52.6%至55.4% 2018年第三季度。

以上是我们准备的评论。我们现在打开问题的电话。接线员,请继续。

问答环节

[Operator Instructions] The first question comes from Kyna Wong of Credit Suisse. Please go ahead.

[操作员说明]第一个问题来自瑞士信贷的Kyna Wong。 请继续。

Kyna Wong

Hello. Good evening, management. Thanks for taking my questions. I have two questions. The first question is about the ASP trends. Because in the second quarter we see the ASPs actually declined due to the mix. And it is because Mi-Band for that they ramping the shipment and also some of the product adjustments in the second quarter. But along with the new product launch like in the June and also July, what should we expect in the ASP trend in the second half?
That is first questions. The second question is about the gross margin, I think, David, actually mentioned about a life supply chain management, but given the ASP decline, but we see a gross margin indeed improved in the second quarter. What should we expect in the coming quarters with the new product launch, because initially the volume for the smartwatches may not be light, so, I mean, in the scale. So should we expect like the margin to be more stable or trending down? Thank you.

你好。 晚上好,管理层。 谢谢你回答我的问题。 我有两个问题。 第一个问题是ASP趋势。 因为在第二季度我们看到ASP实际上由于混合而下降。 而这正是因为Mi-Band的出货量增加以及第二季度的一些产品调整。 但随着6月和7月等新产品的推出,我们对下半年的ASP趋势有何看法?

这是第一个问题。 第二个问题是关于毛利率,我认为,大卫,实际上提到了生命供应链管理,但考虑到平均售价下降,但我们看到第二季度毛利率确实有所改善。 在新产品发布的未来几个季度我们应该期待什么,因为最初智能手表的体积可能不是很轻,所以,我的意思是,在规模上。 那么我们是否应该期望保证金更稳定或趋势下降? 谢谢。

黄王

Thank you for the question. With respect to your first question, regarding ASP, in second quarter we continue to sell Mi-Band 3 while we launched our Mi-Band 4 in June. So a large number of Mi-Bands were sold. So before launching Mi-Band 4, we did provided promotions to the users of Mi-Band 3. That may impact the ASP.
In Q2 and earlier, in July, we did launch a new Amazfit product. But in Q2 we did not benefit much from the sales of this Amazfit new products. But the new product launches will set up the foundation for Q3 and the quarters after. So this explains the fluctuation of our ASP in Q2.
With respect to the ASP trend in Q3, we believe that given the expected increase of the sales of Amazfit products, the revenue mix should change. That should rebalance in the ASP trend. Also that should offset potential margin losses on Mi-Band given the Amazfit products has higher margin.
So, with respect to your second question, GP margin, we believe that margin should remain stable in the third quarter because we do have to balance between the Mi-Band margin and the Amazfit margin.

感谢你的提问。关于你的第一个问题,在第二季度,我们继续销售Mi-Band 3,而我们在6月推出了Mi-Band 4。因此出售了大量的Mi-Bands。因此,在推出Mi-Band 4之前,我们确实为Mi-Band 3的用户提供了促销活动。这可能会影响ASP。

在第二季度和早些时候,在七月,我们确实推出了一款新的Amazfit产品。但是在第二季度,我们并没有从这款Amazfit新产品的销售中受益匪浅。但新产品的推出将为Q3和之后的季度奠定基础。因此,这解释了我们的平均售价在第二季度的波动。

关于第三季度的平均销售价格趋势,我们认为,鉴于Amazfit产品的销售预期增长,收入组合应该会发生变化。这应该在ASP趋势中重新平衡。鉴于Amazfit产品具有更高的利润率,这也应该抵消Mi-Band的潜在利润损失。

因此,关于您的第二个问题,GP保证金,我们认为保证金应该在第三季度保持稳定,因为我们必须在Mi-Band保证金和Amazfit保证金之间取得平衡。

Kyna Wong

Thank you.

谢谢。

黄王

Yeah.

是啊。

会议主持员

The next question comes from Xudong Chen of CICC. Please go ahead.

接下来的问题来自中金公司陈旭东。 请继续。

徐东东

[Foreign Language] Thank you for taking my questions and congratulations on the strong results. According to the third-party statistics, the shipment of the Mi-Band 4 reached to 1 million in seven days after it launched in June, which is amazing. My question is, will the company continue to cooperate with Xiaomi in the future, and will the company still produce Mi-Band 5 in the next-generation? Thank you.

[外语]感谢您对我的问题表示祝贺,并对结果表示祝贺。 根据第三方统计数据,Mi-Band 4的发货量在6月推出后的7天内达到了100万,这是惊人的。 我的问题是,公司未来是否会继续与小米合作,公司是否仍将在下一代生产Mi-Band 5? 谢谢。

黄王

The answer is yes. We are actually developing Mi-Band 5 with Xiaomi

答案是肯定的。 我们实际上是用小米开发Mi-Band 5

会议主持员

Okay. And…

好的。 和…

徐东东

Okay. Thanks.

好的。 谢谢。

黄王

Thanks.

谢谢。

会议主持员

Okay. The next question comes from Arthur Lai of Citi. Please go ahead.

好的。 接下来的问题来自花旗的Arthur Lai。 请继续。

Arthur Lai

Thank you, management team. And yeah, we saw that revenue results were quite good up to 36% and can you give us more color on the oversea shipments? And also how do you think of the shipment from the Northern country? Will we rule out more countries in the future? Thank you.

它确实包括三叶草,所以这是主要的变化,你会看到的一个关键变化来自保留声明。 我们一直在做很多开发研究工作。 所以今年我们将与合资企业进行概念选择。 很明显,一旦我们完成了这个周期,我们将围绕FID意图向市场提供更多信息。...

黄王

Thank you, Arthur. More than just a little bit over half of our total shipments were actually overseas shipments. This is in line with our historical records. That means the overseas sales also increased when our overall revenue increase.
And in terms of the country penetration, we are still covering the European market and the Southeast Asia market. We are also working on the U.S. market. We did make some progress, but it’s going to take time. But our focus, we did make a significant progress in the European market. And in the one half, we spent a lot of effort in those regions and later in the year, it will intensify our efforts in those regions.

谢谢,亚瑟。 超过一半的总出货量实际上是海外出货量。 这符合我们的历史记录。 这意味着当我们的整体收入增加时,海外销售额也会增加。

就国家渗透率而言,我们仍然覆盖欧洲市场和东南亚市场。 我们也在美国市场上工作。 我们确实取得了一些进展,但这需要时间。 但我们的重点是,我们确实在欧洲市场取得了重大进展。 在一半的时间里,我们在这些地区花了很多精力,在今年晚些时候,它将加强我们在这些地区的努力。

黄王

Yeah.

是啊。

Arthur Lai

I think the one small follow up is in Europe and the U.S. market, will the product carry the higher AP and margins? Thank you.

我认为一个小的跟进是在欧洲和美国市场,产品会带来更高的AP和利润吗? 谢谢。

黄王

Actually, no, so the domestic sales and overseas sales carry similar margin, because we do leverage some overseas sales channels. So we allow more profit to those channel players, but the retail price should be higher in those overseas markets.

实际上,不,所以国内销售和海外销售的利润率相近,因为我们利用一些海外销售渠道。 因此,我们允许那些渠道参与者获得更多利润,但这些海外市场的零售价应该更高。

Arthur Lai

Okay. Thank you.

好的。 谢谢。

会议主持员

The next question…

下一个问题......

黄王

Thanks, Arthur.

谢谢,亚瑟。

会议主持员

The next question comes from Yee Ian Lau [ph] of Industrial Securities. Please go ahead.

下一个问题来自兴业证券的Yee Ian Lau [ph]。 请继续。

身份不明的分析师

Hi, management. Thanks for taking my question. Truly have two questions. The first one is about your marketing strategy. I know that Huami has released many products since the second quarter, which is very attractive to large consumers. But actually we haven’t seen the large scales on advertising. So can you introduce the marketing strategy for the new products?
So this is my first question. And the second question is about your overseas sales team. I wonder how many people are currently in your overseas sales team and how we can expect the number of team member increase in the future? Thank you.

嗨,管理层。 谢谢你提出我的问题。 真的有两个问题。 第一个是关于你的营销策略。 我知道华美自第二季度以来已经发布了许多产品,这对大型消费者非常有吸引力。 但实际上我们还没有看到广告的大规模。 那么你能介绍一下新产品的营销策略吗?

所以这是我的第一个问题。 第二个问题是关于您的海外销售团队。 我想知道你的海外销售团队目前有多少人,以及我们如何期待未来团队成员的数量增加? 谢谢。

黄王

To answer your second question first, our sales team is about 100 people right now, our total number of employees just exceeded 800. And among the -- roughly about 100 sales force and we should say half of them are focusing on overseas sales is in line with our revenue distribution.
And we do have sales staff in the key regions, key markets, in Europe, in Southeast Asia and also in the U.S. And our revenue continue to grow. We may have to add more sales staff. That’s our plan.
And then in terms of our marketing strategy, yes, you are right. We do not spend a lot of advertisement dollars yet. And this is because our strategy is to rely on the channel players, the distributors in each country and then we also rely on our online channels. So we do pay channel fees to the e-commerce players in China and also in certain overseas markets.
And the reason we are doing that is advertisement could cost too much and since our total number of shipments are still low at this moment to most effectively use our marketing dollars. We adopt business strategy. So we let distributors in the channel to make money and rely on the distributors spread to the market and to build our brand recognition in this way. And then in future, we may do some a targeted advertisement. But it’s not in a very heavy scale.

首先回答你的第二个问题,我们的销售团队现在大约有100人,我们的员工总数刚刚超过800人。在大约100名销售人员中,我们应该说他们中有一半专注于海外销售。符合我们的收入分配。

我们在主要地区,主要市场,欧洲,东南亚以及美国都有销售人员。我们的收入继续增长。我们可能需要增加更多的销售人员。这是我们的计划。

然后就我们的营销策略而言,是的,你是对的。我们还没有花很多广告费。这是因为我们的策略是依靠渠道参与者,每个国家的经销商,然后我们也依赖于我们的在线渠道。因此,我们向中国的电子商务参与者以及某些海外市场支付渠道费。

我们这样做的原因是广告费用太高,因为此时我们的总出货量仍然很低,以最有效地利用我们的营销资金。我们采用经营策略。因此,我们让渠道中的分销商赚钱,依靠分销商进入市场,并以这种方式建立我们的品牌认知度。然后,在将来,我们可能会做一些有针对性的广告。但它的规模并不是很大。

身份不明的分析师

Okay. Thanks.

好的。 谢谢。

黄王

Thanks.

谢谢。

会议主持员

The next question comes from Joy Wei of 86 Research. Please go ahead.

接下来的问题来自86 Research的Joy Wei。 请继续。

Joy Wei

Congratulations to these astonishing results. Can you give us a breakdown between Xiaomi and self-branded products, including metrics like shipment, revenue and gross profit?
And the second question is, can you share with us (about) the future product pipeline, for example, are we launching the Mi-Band 5 next year or the year after next year? Thank you.

祝贺这些令人惊讶的结果。 您能否告诉我们小米和自有品牌产品之间的细分,包括出货量,收入和毛利等指标?

第二个问题是,您能否与我们分享未来的产品线,例如,我们是在明年或明年之后推出Mi-Band 5吗? 谢谢。

黄王

In terms of split out, I will say about 70%/30% split, and given that our new unmeasured products, they are all launched towards the end of the quarter. So we didn’t really benefits that much in Q2. So in Q2 majorly, we still primarily sell our old Amazfit products. So this is a 70%/30% split.
And then, again, our Amazfit products enjoyed much higher gross profit margin as compared to Xiaomi’s products. So the spread is about 10%, let’s says about 10%. So you could do the breakdown calculation on the gross profit.
And in terms of Mi-Band 5, we do not have a fixed time when we are going to launch Mi-Band 5. But I would say that we have already started working on Mi-Band 5 with Xiaomi and it is not going to take that long. So we just launched Mi-Band 4, but potentially towards the end of next year, we may launch Mi-Band 5.

在拆分方面,我会说大约70%/ 30%的拆分,鉴于我们新的未测量产品,它们都是在本季度末推出的。 所以我们在第二季度并没有真正受益。 所以在第二季度,我们仍主要销售旧的Amazfit产品。 所以这是70%/ 30%的分配。

然后,与小米的产品相比,我们的Amazfit产品再次享有更高的毛利率。 因此差价约为10%,让我们说约10%。 所以你可以对毛利进行细分计算。

就Mi-Band 5而言,我们在推出Mi-Band 5时没有固定的时间。但我会说我们已经开始与小米一起开发Mi-Band 5并且它不会 花那么长时间。 所以我们刚刚推出了Mi-Band 4,但可能会在明年年底推出Mi-Band 5。

Joy Wei

Thank you.

谢谢。

黄王

Thanks, Joy.

谢谢,乔伊。

会议主持员

As there are no further questions now, I’d like to turn the call back over to the company for closing remarks.

由于现在没有其他问题,我想将电话转回公司,以便结束发言。

Grace Zhang

Thank you once again for joining us today. If you have further questions, please feel free to contact Huami’s Investor Relations Department through the contact information provided on our website or The Piacente Group, the company’s investor relations consultant.

再次感谢您今天加入我们。 如果您还有其他问题,请随时通过我们网站上提供的联系信息或公司的投资者关系顾问皮亚琴特集团联系华美投资者关系部。

会议主持员

This concludes this conference call. You may now disconnect your lines. Thank you.

本次电话会议结束。 您现在可以断开线路。 谢谢。

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